U.S. INTERNATIONAL TRADE COMMISSION TERMINATES ALTRIA ACTION AGAINST JUUL LABS

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March 5, 2025

Juul Labs is pleased to announce that on March 3, 2025, the U.S. International Trade Commission (ITC) issued a decision to terminate Altria’s patent infringement action against our company, which Altria had initiated shortly after Juul Labs commenced its own ITC action against Altria in June 2023.

The ITC affirmed an earlier ruling by an Administrative Law Judge (ALJ) on December 5, 2024 that JUUL Labs did not infringe either patent asserted by Altria. This case is therefore now terminated.

Juul Labs previously prevailed in its own ITC action against Altria’s NJOY ACE e-vapor product. On January 29, the ITC issued a Final Determination that Altria’s NJOY ACE infringed all four patents that Juul Labs asserted against it, and issued orders prohibiting Altria and NJOY from importing and selling the infringing ACE until the patents expire in 2034 and 2037. The orders are scheduled to take effect on March 31, 2025 following a two-month presidential review period.