Juul Labs Inc


This Notice at Collection and Supplemental Notice is for residents of states that have adopted comprehensive privacy legislation and others that may come into effect from time to time (collectively, “Applicable State Laws”)


Personal Information we Collect and Share

As more fully described in the section titled Personal Information We Collect, the sources from which we collect personal information include directly from you when you interact with us, automatically from you when you use our sites and Services (for example through cookies and other Technologies), from third parties (for example, from third-party referrals).

Depending on how you use our Services, the information we may have collected about you, as well as the categories of third parties with whom we have shared this information, are described in the table below.

Category of Personal Information Collected by Juul Labs Category of Third Parties to Whom Personal Information May Disclosed for a Business Purpose Category of Third Parties with Whom Personal Information May be Shared
For example, real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.
  • Service providers


  • Data analytics providers
Personal information categories
For example, name, address, telephone number or professional information.
  • Service providers
  • Affiliates


Internet or other electronic network activity
For example, browsing history, search history, information on a consumer’s interaction with an internet website, application, or advertisement.
  • Service providers
  • Advertising networks
  • Data analytics providers
  • Data analytics providers
Sensitive personal information
Any information concerning a consumer’s health, medical history, physical or mental condition or treatment.
  • Service providers
  • Government entities


Sensory data
Audio or similar information.
  • Service providers
  • Affiliates

Use of Personal Information

We may use or disclose the personal information we collect for the purposes outlined in Use of Information above. Where required under applicable law, we will not collect additional categories of personal information or use the personal information we have collected for materially different, unrelated, or incompatible purposes without first providing you notice.

Sales/Sharing of Personal Information

For purposes of certain laws, Juul Labs does not “sell” personal information, nor do we have actual knowledge of any sale of personal information as the term “sell” is commonly understood. We may share information with third parties for the purpose of analyzing traffic on the Corporate Sites as described above. You may limit such sharing by adjusting your browser settings to send a GPC signal, or by Contacting Us.

Retention of Personal Information

We store the personal information we collect as described in our Corporate Privacy Notice for as long as you use our Services, or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, enforce our agreements, and comply with applicable laws, or based upon other criteria, including, but not limited to, the sensitivity and volume of such data.  We endeavor to retain all such personal information in accordance with legal requirements.

Additional Privacy Rights for Residents of Certain States

  • Non-Discrimination. Residents of certain states have the right not to receive discriminatory treatment by us for the exercise of their rights conferred by applicable law.
  • Authorized Agent. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. To authorize an agent, provide written authorization signed by you and your designated agent and Contact Us for additional instructions.
  • Verification. To protect your privacy, we will take steps to reasonably verify your identity before fulfilling your request. These steps may involve asking you to provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, or to answer questions regarding your account and use of our Services.
  • De-Identified Information. If we create or receive de-identified information, we will not attempt to reidentify such information, except to comply with applicable law.