This is a company with a mission.

There are one billion adult smokers in the world. And Juul Labs’ technology can help them transition away from combustible cigarettes, eliminate their use and combat underage usage of our products.

Every employee – from our commercial team to our facilities crew – must be singularly focused and remain dedicated to delivering on that mission, because adult smokers deserve alternatives.

None of this is easy, but it’s who we are and why we exist.

  • Our Mission

    To transition the world’s billion adult smokers away from combustible cigarettes, eliminate their use, and combat underage usage of our products.

  • Our Promise

    At Juul Labs, we promise The Space To Pursue. You have the agency, the capacity, the full and equitable opportunity to go after whatever brought you here and build a career of a lifetime.

  • Our People

    We are a thriving team of scientists, engineers, designers, supply chain experts, customer service and business professionals, deeply committed to our mission.


Our values are the common bond that unites us and serves as the foundation for our unique culture.

They reflect who we are and how we support each other and the enterprise in service of our mission.

  • earn trust

  • better together

  • embrace the challenge

  • lead with empathy

  • enjoy the journey

Our Employee Resource Groups

Our Employee Resource Groups (ERGs) ensure we invite diverse perspectives that inform how we behave, how we show up for one another, and how we act in service of our mission.

Our ERGs consist of employees from traditionally underrepresented communities and the allies who support them. More than 30% of our employees participate in one or more of these communities.

Our goal is to create and foster community among these groups and cultivate employee engagement to heighten our sense of belonging and invite diverse voices as we act in service of our mission.

Employee Resource Group
1G @ First Generation Professionals
ALLYSHIP @ Intentional allies for those who have been marginalized or othered
BAME @ Black, Asian & Minority Ethnic based in the UK
JAADE @ Juul Asian-American Dynamic Employees
JMC @ Juul Military Community
LATINX @ LatinX Community
ONYX @ Black Employee Network
PRIDE @ LGBTQIA+ Community
WOMEN @ Women
WIS @ Women in STEM

Open Positions

Juul Labs exists to help end the era of combustible cigarettes. We are led in this mission by an award-winning team of relentlessly curious and innovative product designers, engineers, business and consumer service teams.

We are passionate about providing alternatives to combustible cigarettes for adult smokers, while combating underage use. If you share this vision, we’re looking for a diverse group of high achievers to join our team.

Don’t see the position you’re looking for? Email your resume to

Sorry, but there are no open positions matching your search criteria.