Policy, Underage Use Prevention

May 17, 2019

JUUL Labs has pledged support for Tobacco 21 legislation and our teams are actively working with lawmakers wherever legislation is being considered. Tobacco 21 laws are critical, as they directly address the largest access point youth have to tobacco and vapor products – peers of legal age. JUUL Labs remains committed to preventing underage use while providing a satisfying alternative to the world’s deadliest consumer product – cigarettes.

We are committed to working with lawmakers to enact these effective policies.”

Kevin Burns, JUUL Labs CEO

A new poll shows Americans want to raise the minimum age to purchase tobacco and vapor products from 18 to 21.

JUUL Labs commissioned and funded Morning Consult to independently design, administer, and analyze an online poll of 30,000 adults throughout the country, on whether or not they support legislation to raise the minimum purchase age of tobacco products, including vapor products, from 18 to 21.

JUUL Labs invests in ad campaign throughout the United States

Our ads advocating for Tobacco 21 legislation will run throughout the country in digital, print, and radio.

Print ad:

Radio ad: