JUUL Labs has pledged support for Tobacco 21 legislation and our teams are actively working with lawmakers wherever legislation is being considered. Tobacco 21 laws are critical, as they directly address the largest access point youth have to tobacco and vapor products – peers of legal age. JUUL Labs remains committed to preventing underage use while providing a satisfying alternative to the world’s deadliest consumer product – cigarettes.
We are committed to working with lawmakers to enact these effective policies.”
Kevin Burns, JUUL Labs CEO
JUUL Labs commissioned and funded Morning Consult to independently design, administer, and analyze an online poll of 30,000 adults throughout the country, on whether or not they support legislation to raise the minimum purchase age of tobacco products, including vapor products, from 18 to 21.
Our ads advocating for Tobacco 21 legislation will run throughout the country in digital, print, and radio.
October 9, 2020
We Card, a leader in preventing underage access of all age-restricted products, just celebrated its 25th Anniversary, and Juul Labs is proud to collaborate with them in our efforts to combat underage use of vapor products.
October 8, 2020
As part of our ongoing collaboration with regulators and other key stakeholders, Juul Labs met with the Office of Management and Budget (OMB) to reaffirm its support for the swift nationwide implementation and enforcement of Tobacco 21.
September 9, 2020
We are encouraged that underage use has declined significantly, which shows the importance of evidence-based interventions.