JUUL LABS STATEMENT ON KEY PROVISION OF THE ADMINISTRATION’S TARIFF PACKAGE

Policy

February 3, 2025

Juul Labs, Inc., an American technology and innovation company, commends President Trump’s efforts to protect American citizens through increased enforcement of trade laws and border security. This includes closing the so-called “de minimis” tariff loophole, which allows Chinese exporters to smuggle products into the U.S. with scant oversight or inspection. Over the past four years, criminals have used smugglers’ tactics to exploit this loophole and flood the U.S. with illegal Chinese vapor products, which now account for approximately 70% of the market. This key provision of the America First Trade Agenda empowers our law enforcement agencies to stop the flow of illegal Chinese vapor products and further secure our border.