JUUL LABS STATEMENT REGARDING FLORIDA PRODUCT DIRECTORY LAW

Policy

April 27, 2024

Juul Labs is grateful to see Governor Ron DeSantis and Attorney General Ashley Moody take action to address the flood of illegal vapes pouring into Florida from China. These products are produced by foreign manufacturers who shirk U.S. laws, while continuing to illegally target minors with vape products that feature youth-appealing packaging and flavors. Properly constructed and effectively enforced product directory laws can be an important supplement to federal enforcement against these illegal vapor products. We remain committed to upholding and participating in a well-regulated nicotine marketplace across the United States and in Florida. We have invested significantly in product development, regulatory science, manufacturing quality controls, and compliance programs. We believe all companies participating in the nicotine vapor market should be doing the same, to ensure that the products reaching consumers are of the highest quality and are reaching only intended users – adult smokers.