Mystery Shop

We conduct compliance checks through our Mystery Shop program to assess retailer compliance with both federal age-verification requirements and our own internal policy restrictions on product quantity purchase limits. We take appropriate actions against retailers that fail compliance checks under this program, including revoking a retailer’s authority to sell JUUL products.

Additional information related to Juul Labs’ Mystery Shop program may be shared with federal and state regulators and enforcement agencies in accordance with applicable regulations or as part of past settlement agreements. We continue to engage with these and other stakeholders, including retail, wholesale and distributor partners as we work to restrict underage access to JUUL products.