We applaud the Commonwealth of Virginia for raising the purchasing age for all tobacco products, including vapor products, to 21 and we hope more lawmakers follow its example at all levels of government across the country.
We cannot fulfill our mission to provide the world’s one billion adult smokers with a true alternative to combustible cigarettes if youth-use continues unabated. Tobacco 21 laws fight one of the largest contributors to this problem – sharing by legal-age peers – and they have been shown to dramatically reduce youth-use rates. That is why we are committed to working with lawmakers to enact these effective policies to prevent youth access of JUUL and other vapor products.
October 30, 2020
As we continue our work to clear the market of illicit vapor products, Juul Labs is pleased to announce that a major manufacturer and international distributor of counterfeit JUUL devices and pods has been shut down and prosecuted by federal authorities in China.
October 9, 2020
We Card, a leader in preventing underage access of all age-restricted products, just celebrated its 25th Anniversary, and Juul Labs is proud to collaborate with them in our efforts to combat underage use of vapor products.
September 9, 2020
We are encouraged that underage use has declined significantly, which shows the importance of evidence-based interventions.