We are encouraged that underage use has declined significantly, which shows the importance of evidence-based interventions. As we continue to reset the vapor category and seek to earn trust, we remain committed to working with regulators and stakeholders to combat underage use and transition adult smokers from combustible cigarettes. We remain fully committed to the PMTA process and continue to support FDA’s active enforcement against illegally marketed products that jeopardize the category and its harm reduction potential for adult smokers. We will also continue to work with states toward full implementation and enforcement of Tobacco 21.
November 2, 2023
We are pleased to see continued declines in underage use of all vapor products and JUUL products in particular. These data demonstrate that appropriate…
October 6, 2022
“We initiated a company-wide reset to combat underage usage of JUUL products and resolve issues from our past. Since that time, use of JUUL…
November 23, 2021
“This settlement is another step in our ongoing effort to reset our company and we applaud the Attorney General’s plan to deploy resources to…