“JUUL Labs shares a common goal with the Surgeon General and other federal health regulators – preventing youth from initiating on nicotine. We are committed to preventing youth access of JUUL products. We cannot fulfill our mission to provide the world’s one billion adult smokers with a true alternative to combustible cigarettes if youth use continues unabated. As we said before, our intent was never to have youth use JUUL products. We have taken dramatic action to contribute to solve this problem, which is why we implemented the JUUL Labs Action Plan to address underage use of JUUL products.
“We stopped the distribution of certain flavored JUULpods to retail stores as of November 17, 2018, strengthened the age verification of our industry leading site, eliminated our Facebook and Instagram accounts, and are developing new technology to further limit youth access and use. We are committed to working with the Surgeon General, FDA, state Attorneys General, local municipalities, and community organizations as a transparent and responsible partner in this effort.”
February 18, 2021
An emerging public health issue, illicit vapor products undermine underage-prevention measures and may present additional health and safety risks for adult consumers.
February 11, 2021
As we continue to do our part to support enforcement against black-market vapor products in the United States and abroad, Juul Labs is pleased to announce the disruption of another illicit enterprise involved in the manufacture and international distribution of counterfeit JUUL products in China.
November 6, 2020
Juul Labs Chief Regulatory Officer Joe Murillo recently participated in a panel discussion at the 2020 Food & Drug Law Institute (FDLI) Tobacco and Nicotine Products Regulation and Policy Conference, where he discussed the role of nicotine in tobacco harm reduction.