This settlement with the West Virginia Attorney General represents yet another step in Juul Labs’ ongoing commitment to resolve issues from the company’s past. The terms of the agreement, like prior settlements, provide financial resources to further combat underage use and develop cessation programs and they reflect our current business practices, which were implemented as part of our company-wide reset in the fall of 2019. With West Virginia having the highest cigarette-smoking rate in the U.S., we hope that some funds will go directly to interventions to reduce the use of combustible cigarettes and improve public health in the state.
We have now settled with 40 states and territories, providing hundreds of millions of dollars to the participating states. This is in addition to our global resolution of the U.S. private litigation, covering more than 5,000 cases brought by approximately 10,000 plaintiffs.
As we near the end of resolutions to address the company’s past, Juul Labs remains focused on a path forward to secure its future and fulfill its mission to transition adult smokers away from cigarettes – the number one cause of preventable death – while combating underage use.
April 30, 2025
January 29, 2025
The U.S. International Trade Commission (ITC) issued a decision today affirming an Administrative Law Judge’s ruling that Altria’s NJOY ACE e-vapor products infringe four…
October 2, 2024
On September 26th, Juul Labs’ Chairman & Chief Executive Officer, K.C. Crosthwaite, delivered the keynote address at the 2024 Global Tobacco & Nicotine Forum,…