Underage Use Prevention

August 29, 2019

Over the past several years, youth vaping in America has become a serious and urgent problem, and at JUUL Labs, we have no higher priority than combating youth use. As data has emerged about the scope of the youth vaping issue, we have taken a series of escalating steps. And today, we are implementing a series of new measures to combat the serious problem of youth access, appeal, and use of vapor products.

As JUUL Labs continues to lead the industry in youth prevention actions, we are partnering with retailers to implement RACS – the strictest age-verification system ever required for age-restricted products.”

Kevin Burns, CEO of JUUL Labs

The Industry’s Reaction To RACS

Retail Partners


ExtraMile has roughly 892 convenience store locations in three states, including California, Oregon, and Washington.

ExtraMile Convenience Stores LLC is committed to the prevention of underage use and access to tobacco products. We look forward to working with JUUL Labs to explore the deployment of RACS at our franchisee locations and believe it will be an additional valuable resource combatting underage use and bulk purchases of age-restricted products.

Brian Mulcahy, Merchandising Manager, ExtraMile

Cumberland Farms

Cumberland Farms is a convenience store chain based in Westborough, Massachusetts and has almost 600 stores across eight states, employing over 6,000 people.

Cumberland Farms is fully committed to building upon our best in class age verification and compliance systems. We look forward to working with JUUL Labs to deploy RACS and believe this is another step in the right direction in using superior technology to restrict underage use and access of tobacco products.

Gwen Forman, Senior Vice President of Marketing at Cumberland Farms.

Kum & Go

Kum & Go is based out of West Des Moines, Iowa and operates roughly 400 convenience store locations across the Midwest, employing about 4,000 employees.

Kum & Go has and always will be committed to combating underage use of age verified products, and to the betterment of our customers’ lives and the communities we serve. Our values are aligned with JUUL’s and we are pleased to jointly develop methods, like RACS, to further these objectives in a more seamless, efficient, and effective manner.

Scott Keplinger, Vice President of Category Management for Kum & Go.

Trade Organizations:

Former President, Arab American Grocers’ Association:

Arab American Grocers’ Association is a local, San Francisco-based association of local community stores and grocers.

Local community stores and neighborhood businesses that sell vapor and other tobacco products must help prevent underage access. As former President of the Arab-American Grocers’ Association in San Francisco, I am pleased to work with JUUL Labs to adopt this new technology as part of our commitment to the community to prevent youth use of these products.


Conexxus is a non-profit organization that defines industry standards for the convenience store and petroleum markets.

We support standards and technologically-based solutions that will restrict underage access, while providing a level playing field for responsible retailers. Collectively, we can work together to keep these products out of the hands of youth.

Point-of-Sale Providers

To increase ease of retailer certification, we have partnered with premier service providers to build and deploy technology integrations.


ShopKeep is the point of sale system built by merchants for merchants. We were founded by a merchant, so we understand that simple, powerful solutions beat complicated, over-engineered options every time.

The ability to help independent businesses manage appropriate age and quantity based controls for certain products provides tremendous value to key segments of our customer base and the wider communities in which they operate. We are proud to partner with JUUL in providing their retailers with the robust tools and technology platform necessary to combat youth use of vapor products.

Mike DeSimone, Shopkeep CEO


Lightspeed is a cloud-based commerce platform powering small and medium-sized businesses in approximately 100 countries around the world.

We support measures to restrict youth access to and use of age-restricted products, including vapor products. Lightspeed is proud to partner with JUUL Labs and retailers throughout the U.S to provide technology that will dramatically advance age verification as we know it.

Dax Dasilva, Founder and CEO of Lightspeed

FasTrax Solutions 

FasTrax Solutions is a software development/application service provider, specializing in Retail Point-of-Sale/Inventory Control, Warehouse Management, Digital Marketing, and Customer Loyalty/Reward Solutions. 

As a company with 10+ years of experience in point of sale technology, we understand the impact RACS will have for retailers selling restricted products. FasTrax Solutions is proud to team with JUUL labs and retailers across the US in supporting all measures to restrict youth access to age restricted products, including Vapor.

John Griffin, FasTrax VP Operations


NCR Corporation is a leading software- and services-led enterprise provider in the financial, retail, hospitality, small business and telecom and technology industries.


Verifone is redefining convenience retail by enabling frictionless consumer experiences that go beyond just payments. Offering a unified customer experience, whether it’s self-service, at the pump, in store, via mobile or wherever your consumers take you, Verifone is leading the way to meaningful innovation and better customer journeys. 


Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations offering the broadest range of integrated solutions from the forecourt to the convenience store and head office.


Clover is an integrated point-of-sale platform that combines stylish and functional hardware,  powerful business software, and payment processing to help merchants get paid and run their business better.

More information

If you are a retail partner, POS provider, or trade association, please visit for more information.

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How RACS Works