Juul Labs Canada is committed to resetting the vaping products category in Canada – this means re-earning trust by working collaboratively with regulators, policymakers and key stakeholders to combat underage use and help transition adult smokers from combustible cigarettes.
While we have appreciated the opportunity to collaborate with VITA (Vaping Industry Trade Association), we will not be renewing our membership as we are not aligned on too many critical policy issues. For example, we support Tobacco 21 legislation (raising the minimum purchase age of tobacco and vaping products to 21), enhanced access controls at retail, and limiting flavour options.
Juul Labs Canada will continue to focus on combating underage usage of vaping products, including JUUL, while preserving the historic opportunity to switch adult smokers off of combustible cigarettes.
June 6, 2024
Today, the FDA rescinded its June 2022 Marketing Denial Orders (MDOs) for the JUUL System and placed our applications back into scientific review. We appreciate the FDA’s decision and now look forward to re-engaging with the agency on a science- and evidence-based process to pursue a marketing authorization for JUUL products.
December 19, 2023
Juul Labs has taken another important step in its path forward to introduce novel technologies that provide adult smokers an alternative to combustible cigarettes…
October 4, 2023
At a time when underage use of JUUL products has been cut by 95%, while usage of illicit disposable vapes from China is skyrocketing, it is disappointing to see the Florida Attorney General direct her state’s resources to suing Juul Labs.