“Over the past several years, we reset our company because while millions of adult smokers have converted to our products from cigarettes, we will only be trusted to provide alternatives to adult smokers if we continue to combat underage use, respect the central role of our regulator and build on our shared commitment to science and evidence.
As the marketplace becomes fully regulated, we will continue to combat underage use by supporting evidence-based interventions such as enhanced access controls at retail along with aggressive enforcement against illegally marketed products which undermine the category and harm-reduction potential for adult smokers.”
— Joe Murillo, Chief Regulatory Officer at Juul Labs
June 6, 2024
Today, the FDA rescinded its June 2022 Marketing Denial Orders (MDOs) for the JUUL System and placed our applications back into scientific review. We appreciate the FDA’s decision and now look forward to re-engaging with the agency on a science- and evidence-based process to pursue a marketing authorization for JUUL products.
December 19, 2023
Juul Labs has taken another important step in its path forward to introduce novel technologies that provide adult smokers an alternative to combustible cigarettes…
November 2, 2023
We are pleased to see continued declines in underage use of all vapor products and JUUL products in particular. These data demonstrate that appropriate…