“Over the past several years, we reset our company because while millions of adult smokers have converted to our products from cigarettes, we will only be trusted to provide alternatives to adult smokers if we continue to combat underage use, respect the central role of our regulator and build on our shared commitment to science and evidence.
As the marketplace becomes fully regulated, we will continue to combat underage use by supporting evidence-based interventions such as enhanced access controls at retail along with aggressive enforcement against illegally marketed products which undermine the category and harm-reduction potential for adult smokers.”
— Joe Murillo, Chief Regulatory Officer at Juul Labs
August 8, 2025
Juul Labs filed complaints today against NJOY and Altria with the United States International Trade Commission (ITC) and the United States District Court for…
July 17, 2025
Today the U.S. Food and Drug Administration (FDA) issued marketing granted orders (MGOs) for the JUUL System. As part of our 2020 applications, we…
April 30, 2025