Research & Analysis

June 28, 2018

From Kevin Burns, JUUL Labs Chief Executive Officer.

SAN FRANCISCO (June 28, 2018) – JUUL Labs issued a statement today from its Chief Executive Officer, Kevin Burns, on findings from the largest survey to date of 18,799 U.S. adults who have purchased JUUL.

Among the results announced by the Center for Substance Use Research (CSUR), an independent UK-based research center, 64.3% of 11,689 adults (aged 21 years or older) who participated in the survey and reported they were smokers when they first used JUUL, also reported they now no longer smoke. Almost 50% (49.5%) reported they completely stopped smoking cigarettes by switching to JUUL. Of the 18,799 survey respondents, 55 (0.3%) reported they were never smokers when they first used a JUUL and are now current smokers. Of the 4,695 participants who had smoked in the past but were not smoking when they first used a JUUL, 7.6% reported they are now current smokers. These relapsed former smokers accounted for 1.9% of all participants.

“Our mission is to eliminate cigarette smoking in the world by providing adult smokers with a true alternative to cigarettes. We are encouraged by these survey results, and we look forward to continuing to engage with the FDA regarding the relevance of switching data to the public health impact of JUUL.

“Tobacco smoking is still the leading preventable cause of death and disease in the U.S. Vapor technology offers the potential to improve the lives of adult smokers. We remain steadfast in our commitment to fund clinical and behavioral research to add to the growing body of scientific evidence regarding vapor technology.”

About the Survey
JUUL Labs commissioned CSUR to independently design, administer and analyze the survey results. Email invitations to complete an online survey about use of cigarettes, JUUL and other e-cigarettes, and vapor products were sent to approximately 89,000 U.S. adults aged 21 years and older who had made at least one online purchase of a JUUL from the Company’s website and consented to be contacted by JUUL. A total of 18,799 adults completed the survey and received a $30 virtual Visa Reward Card. A detailed white paper of the research findings is available: Russell et al 2018 – Smoking Transitions Among JUUL Users.

About JUUL Labs

JUUL Labs is a technology company dedicated to eliminating cigarettes by offering existing adult smokers a true alternative to combustible cigarettes. The company’s research shows that more than one million smokers have already switched to JUUL, and we are working to enable millions more to switch in the coming years through technological innovations.

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