JUUL Labs’ mission is simple – to improve the lives of the world’s one billion adult smokers by providing the first true alternative to combustible cigarettes.
Smoking combustible cigarettes is the number one cause of preventable death. In the U.S., half of cigarette smokers will die from a tobacco-related illness, according to the Centers for Disease Control and Prevention.
So, our success ultimately depends on our ability to get our product in the hands of the adult smokers and out of the hands of youth. When adult smokers try it, it works. And, the impact is life-changing.
The new JUUL Labs adult education campaign features testimonials as a continuation of our efforts to educate adult smokers about switching to the JUUL system. These stories highlight former smokers who made the switch from combustible cigarettes.
Pat’s Story:
https://www.youtube.com/watch?v=pg4ojRg4rNw&feature=youtu.be
Mimi’s Story:
https://www.youtube.com/watch?v=Iq5ZXhT8bIA&feature=youtu.be
Carolyn’s Story:
https://www.youtube.com/watch?v=fc0e9rsml_c&feature=youtu.be
These stories, which have already appeared in print, online and on radio, will now be featured on television and include adult smokers describing the impact switching from cigarettes has had on their lives. We want adult smokers to hear directly from former adult smokers that JUUL Labs provides a true alternative to combustible cigarettes and is showing unprecedented success, with studies showing 40 to 56 percent of adult smokers fully switching within 90 days of use.
Each story strictly adheres to our marketing code, which ensures that we carefully target adult smokers and forego paid promotion on social media platforms.
Some examples of our full-page ads:
September 28, 2020
Juul Labs Chief Regulatory Officer Joe Murillo recently delivered the closing remarks at the 2020 Global Tobacco & Nicotine Forum (GTNF), where he spoke on how the category can sustainably accelerate the market away from combustible products, while at the same time combating underage use and fostering a more responsible marketplace for vapor products that ensures equal access for all adult smokers.
September 21, 2020
Today, Juul Labs CEO K.C. Crosthwaite delivered the keynote address at the 2020 Global Tobacco & Nicotine Forum (GTNF), where he spoke on the potential harm reduction opportunity the vapor category represents for adult smokers, along with Juul Labs’ steadfast commitment to combating underage use.
September 3, 2020
Today, Juul Labs announced additional steps to further secure our business for the long term and to ultimately end the era of the combustible cigarette.