Company News

January 8, 2019

JUUL Labs’ mission is simple – to improve the lives of the world’s one billion adult smokers by providing the first true alternative to combustible cigarettes.

Smoking combustible cigarettes is the number one cause of preventable death. In the U.S., half of cigarette smokers will die from a tobacco-related illness, according to the Centers for Disease Control and Prevention.

So, our success ultimately depends on our ability to get our product in the hands of the adult smokers and out of the hands of youth. When adult smokers try it, it works. And, the impact is life-changing.

The new JUUL Labs adult education campaign features testimonials as a continuation of our efforts to educate adult smokers about switching to the JUUL system.  These stories highlight former smokers who made the switch from combustible cigarettes.

Pat’s Story:

Mimi’s Story:

Carolyn’s Story:

These stories, which have already appeared in print, online and on radio, will now be featured on television and include adult smokers describing the impact switching from cigarettes has had on their lives. We want adult smokers to hear directly from former adult smokers that JUUL Labs provides a true alternative to combustible cigarettes and is showing unprecedented success, with studies showing 40 to 56 percent of adult smokers fully switching within 90 days of use.

Each story strictly adheres to our marketing code, which ensures that we carefully target adult smokers and forego paid promotion on social media platforms.

Some examples of our full-page ads: