Juul Labs was founded with the goal of helping to transition the world’s one billion adults who smoke away from combustible cigarettes.
We believe that vapor and other smokefree products can offer adults who smoke an alternative to combustible cigarettes and, in so doing, reduce the harm associated with tobacco. We also know that providing an alternative to adults who smoke is at risk if it comes at the expense of underage use. We are committed to helping adults transition away from combustible cigarettes, while continuing to combat underage use.