Our Story

Revolutionary Thinking

James Monsees and Adam Bowen co-founded JUUL when they applied their background in product design to the challenge of finding a better alternative to smoking. They’d been smokers for many years, but they were increasingly dissatisfied with the health and social impacts of cigarettes. When they could find no attractive alternative to cigarettes, James and Adam recognized a groundbreaking opportunity to apply industrial design to the smoking industry, which had not materially evolved in over one hundred years. As smokers, they knew a viable alternative to cigarettes would have to offer a nicotine level found in no other alternative on the market. It would also have to invite its own ritual. The result was JUUL.

Relentless Innovation

What started as a design challenge has since become a mission to positively impact the lives of adult smokers around the globe. JUUL Labs is a thriving team of scientists, engineers, designers, supply chain experts, customer service and business professionals who believe that design, technology, and out-of-the-box thinking are the keys to creating the most satisfying alternatives to cigarettes. We are committed to innovating with adult smokers in mind.