Marketing Code

Marketing Code

We adhere to strict guidelines to ensure that our marketing is directed toward existing adult smokers.

  • JUUL is a nicotine product intended for adults of legal purchase age.
  • JUUL is not appropriate or intended for youth.
  • JUUL is not intended for former smokers or never smokers.
  • JUUL is a switching product. JUUL products have not been approved by the Food and Drug Administration to diagnose, treat, cure, or prevent any disease.
  • We do not feature images or situations intended for a youth audience.
  • Our campaigns depict appropriately aged models.
  • We do not use cartoons, caricatures, or other designs aimed at attracting minors.
  • We ensure responsible placement of our product designed to limit exposure to an underage demographic.
  • Product sampling complies with all federal and state regulations.
  • We support and comply with all federal and state regulations to prevent sales to minors. This includes stringent third party age verification for online sales.