We adhere to strict guidelines to ensure that our marketing is directed toward existing adult smokers.
- JUUL is a nicotine product intended for adults of legal purchase age.
- JUUL is not appropriate or intended for youth.
- JUUL is not intended for former smokers or never smokers.
- JUUL is a switching product. JUUL products have not been approved by the Food and Drug Administration to diagnose, treat, cure, or prevent any disease.
- We do not feature images or situations intended for a youth audience.
- Our campaigns depict appropriately aged models.
- We do not use cartoons, caricatures, or other designs aimed at attracting minors.
- We ensure responsible placement of our product designed to limit exposure to an underage demographic.
- Product sampling complies with all federal and state regulations.
- We support and comply with all federal and state regulations to prevent sales to minors. This includes stringent third party age verification for online sales.